PopStops® for Pets Introduced to Signarama Franchisees
PopStops® for Pets Product Launched at Signarama 2019 Annual Convention
We are so excited to share some insider details from the Signarama International Convention last month held at the Mandalay Bay Resort and Casino in Las Vegas, NV starting on April 26th, 2019! We were joined by over 350 franchisees from around the world for the show, where they gathered to learn important franchise updates, share best practices, and celebrate success with peers.
This opportunity allowed PopStops® to showcase its patented Garage Stop products, its patented Retail Display System, and our new patent pending PopStops® for Pets products to Signarama franchisees in attendance. This was a great place to display all of our licensed graphics and share how useful PopStops® products could be for an audience whose primarily business model is strictly selling to businesses (B2B). We highlighted that our whole line of products could be marketed to so many different kinds of businesses, such as real estate agents, team sports leagues, and companies looking for premium corporate gifts.
Many franchisees instantly knew ways they could sell these in their stores, and some bought products before they even left the convention. This was a great opportunity for PopStops® to generate excitement with PopStops® for Pets, which is the latest innovation for advertising and viral marketing. PopStops® for Pets capitalizes on the growth of cities becoming pet-friendly and open to pets in public areas, not just parks. Most major cities host plenty of watering bowls along their sidewalks, and PopStops® for Pets offers a way for business owners to use this space to grab the attention of customers passing by. The best part is, even if someone doesn’t have a pet, they still can’t miss the unit and its message!
This is the perfect way to drive traffic into a store’s business or turn a profit by advertising for other brands at a store’s location. This product is uniquely simple in that, in most cases, a permit isn’t necessary. Since there is no permanent attachment, and landlords usually permit watering bowls, this is an excellent product for any business owner. Just like PopStops®, this product is affordable, lightweight, and built to last. What’s more, PopStops® for Pets feature high-quality graphics printed with environmentally friendly inks. That means all graphics inserts are photo-quality and safe for our 4-legged friends! The sleek design allows for a minimal footprint while maximizing visual impact.
Going on at the same time this year was the ISA International Sign Expo. Any time spent outside the Signarama event was spent at the ISA Expo. This show allowed us to speak with manufacturers about various products that we felt would make great additions to the PopStops® product line. We even found some new materials that we plan to test and bring to market in the coming months. We enjoyed nurturing our relationship even further with the large number of Signarama franchisees from around the world and had a great experience this year. The next show will be located in Orlando, FL in 2020.